ABOUT BJÖRN
An advisor with 15 years of experience helping families keep what they've earned.
I'm Björn Borg, CFP® - yes, same name as the tennis legend, and yes, it comes up constantly. I founded Net Worth Financial Planning on a simple but powerful belief: everyone deserves to retire with dignity.
With a background in accounting and more than 15 years as a prominent figure in the investment and insurance industries, I bring an
insider's perspective to every client relationship - having worked directly with the companies and products I now leverage on my clients' behalf. I work with a select group of individuals and families with complex financial lives who want a real financial plan.
HOW I WORK
Three principles that drive every recommendation.
Fiduciary, Always
As a CERTIFIED FINANCIAL PLANNER® practitioner, I'm legally and ethically held to a fiduciary standard. Every recommendation serves one interest: yours.
Complexity Is Opportunity
Many advisors steer away from complex situations. I lean into them — a messy tax picture, a business exit, concentrated equity — these are exactly where proper planning can help preserve more wealth.
The Long View
Wealth is built through consistent, disciplined decisions made over decades, not one bold move. That's the same patience these mountains taught me — prepare well, protect what you've built, and keep the long view in focus.
MOUNTAIN TIME
The Bridger Range has a way of putting things in perspective.
I was Björn to Ski - even as curious strangers asked about my wooden tennis racquet.
I've skied every month for over eight years running, a streak that brought something
even better than powder: my wife Kelli. Our shared obsession with skiing every month -
no matter the season - is what first connected us, and we've been adventuring together
ever since. Kelli has her own remarkable streak of over 12 consecutive years on snow.
Together we call Bozeman home, spending our time skiing, snowmobiling, whitewater paddling, and exploring Montana with our Boxer, Maxine.
Life here demands patience, preparation, and a long view. That same mindset shapes how I approach financial planning - conditions change, markets are unpredictable, but clients with a clear plan navigate both with confidence.
Kelli is my wife, my ski partner, and the best adventure I've ever taken. She is also a business owner, creating fine art through a variety of unique mediums.
Her work — Art Inspired By Adventure — lives at kellilorraineart.com
Maxine, our dog, joins us on our adventures - from paddle boarding whitewater, to skiing steep chutes in the Montana backcountry.
CREDENTIALS
The qualifications behind the advice.
CFP®
The gold standard in the profession — rigorous education, extensive experience, and ongoing accountability to the CFP Board's ethical standards.
Fiduciary
Investment Advisor Representative — legally and ethically bound to put your interests first, always.
15+ Years
A background in accounting, and more than 15 years in the investment and insurance industries — all aimed at helping families grow and protect their net worth.
Insurance Licensed
Montana Insurance Producer, licensed to review your existing coverage and make sure any policy you hold is working in step with the rest of your financial plan.
THE TEAM BEHIND THE PLAN
You work with Björn.
A full team works for you.
Björn Borg, CFP®
FOUNDER OF NET WORTH
Your primary relationship. Every plan, every conversation, and every recommendation comes through Björn.
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Investment Strategy
PORTFOLIO MODELS · RISK MANAGEMENT
An affiliated Chief Investment Officer sets and adjusts strategy as markets shift, so your investments stay aligned with your plan.
Trading & Operations
EXECUTION · COMPLIANCE · REPORTING
An affiliated Registered Securities Principal and trading desk support each client relationship with compliance and precision.